http://www.prettybirdus.com/creatives/peggy-sirota/reel/
Biography-
After moving from her native Massachusetts in the 80′s, PRETTYBIRD director Peggy Sirota found herself working at Fred Segal’s in Hollywood where she taught herself how to use a camera. She was soon taking headshots for her actor/model co-workers and a career as a photographer was born.
Twenty years later, Sirota is now known for her heartfelt, evocative, slice-of-life imagery and her “Elegant Snapshots.” Her candid and emotional images reveal much about her subjects as she captures authentic whimsy, playfulness, joy and introspection.Sirota has photographed some of the most famous personalities in the world including Steven Spielberg, Madonna, Yoko Ono, Jack Nicholson, Brad Pitt, His Holiness The 14th Dalai Lama, Julia Roberts, Harrison Ford, Tina Turner, Cameron Diaz, President George W. Bush, Nicole Kidman, Tom Ford, 50 Cent, Jodie Foster, George Clooney, Jennifer Aniston, Tom Cruise, Jessica Simpson, Fergie, Catherine Zeta-Jones and Al Green. Athletes including Michael Jordan, Tom Brady, Tiger Woods, Michelle Quan, John McEnroe, Nolan Ryan, Sugar Ray Leonard, Dale Earnhardt Jr., Andre Agassi, Kobe Bryant, John Elway, Laird Hamilton and Dwayne Wade. Her portraits have graced the covers and pages of GQ, Vanity Fair, Rolling Stone, Esquire, Interview, French Vogue, Italian Vogue, Vogue Bambini and many others.
Sirota has created advertising campaigns for Burberry, Zegna, Nautica, Barney’s, Oscar De La Renta, Banana Republic, Pac Sun, Nike, Lucky Brand Jeans, LEI, Adidas, Keds, Levis, Roxi and Neiman Marcus. Beauty and fragrance campaigns have included Clinique, Guerlain, Dove, Lacôme, Maybelline, Revlon, Clairol, Stetson, L’Oreal, Clairins and Oil of Olay. Other advertising clients include Patek Phillippe, American Express, Kraft, AT&T, Sony Pictures, Apple, Disney, Match.com, T-Mobile, Warner Brothers, Microsoft, Tag Heuer, Club Med, Four Seasons Hotels and HBO. Automotive clients include Acura, Mercedes, BMW, GM, Toyota, Buick, Infinity and Chevrolet. Sirota’s 1998 Volvo campaign garnered much attention being the first to infuse lifestyle imagery into automotive advertising.
In 2000, Sirota’s first book GUESS WHO? was published by Steidl. An interactive book of celebrity-in-disguise portraits, GUESS WHO? challenges its reader to decipher, identity and search for subtext. The Fahey/Klein Gallery in Los Angeles staged an exhibition of images from GUESS WHO? soon after its publication. All of the profits from GUESS WHO? and its exhibition were donated to AIDS Project Los Angeles.
Since beginning her directing career in commercials, Sirota has has gone onto work with such clinets as: American Airlines, AT&T, Chrysler, Stetson, Coke, Coppertone, Dial, GM, Kellogg’s, Kraft, Match.com, MasterCard, Mercedes, NASCAR, Pantene, Sony, Toyota, Volvo, Youth Smoking Prevention and the widely celebrated “Happy” spots for Clinique. Most recently she’s completed campaigns for Banana Republic, Target, JC Penney, Chicos, Garnier, L’Oréal, and Famous Footwear.
Throughout Sirota’s sprawling career her work has been recognized with several awards including: multiple Communication Arts Awards for Excellence in both advertising and photography; Columbia University’s prestigious Alfred Eisenstaedt Award; American Photography Awards; Print Regional Design Annual Awards; and multiple Art Directors Club Awards; Sirota’s also been the recipient of Creativity’s Editorial Magazine Cover award and has been named one of the “Top Female Fashion Photographers” by British Vogue.
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